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If you decide to do associate business on
your own, then you will need to sign up or install for affiliate
marketing software. While measuring clicks and impressions is
incredibly easy, measuring performance is much harder. You need
affiliate marketing software that not only counts the traffic an
advertisement sends to your website, but also traces the development
through your website and if you are employing a cost per sale pricing
model, tallies up their pretax order. The affiliate marketing software
must present reports attainable both you and your associate partner.
Finally, associates normally want to be paid now. Affiliate networks
make you deposit money to pay affiliates whenever an action or sale
triggers a payment. Affiliate marketing software often automates
payments to make life simple for everyone.
There are lots of choices in types of affiliate marketing software
accessible to you. Some may not be good based on your website configuration,
but let's go through each:
Affiliate network: In this case, the program is hosted and provided
by the affiliate network. You just enroll the existing network and
supply your commodities for sale to other members of the associate
network. This is likely the simplest solution as no technical fees
to your site are needed, and you do not do anything other than enroll.
They manage the software management, commission payments, reporting
and more. The drawback of an associate system is that you are restricted
by the number of associates of the system and there are hundreds
of associate networks all working hard with each other. Another
drawback is that an associate system is normally the expensive in
terms of monthly fees and transaction.
Hosted affiliate network software: the program is not installed
on your server or not provided to you; instead affiliate marketing
software suppliers host it on their servers and you pay a charge,
normally monthly, for maintenance and support. This option is simple
and quick to get running. Because all you have on your site is a
small device of tracing code, your work is minimal. Because they
host and own the program, you instantly profit from software upgrades,
enhancements and patches. They also are accountable for all the
reliability, servers and backups. In addition, you get technical
support included with the package.
Affiliate network software: you purchase the affiliate marketing
software package and own the license to use as you see fit. This
is a onetime charge and can be costly.
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